What does sustainability mean to us?
Ethical and sustainable are words of the moment but we mean it when we say we genuinely want Roc and Rudi to be a a responsible brand.
As a parent I hate the thought of our products making the world worse off than I found it, so I'll do everything I can to make this a brand one that gives the planet the respect it deserves. So what does sustainable mean in real terms?
1. We use OEKO- TEX certified Organic Cotton, which is grown without harmful chemicals, leaving the soil, air and water free from contaminates that cause harm. As it is made with natural seeds it is also far less likely to irritate delicate baby skin. Organic cotton produces around 46% less CO2e compared to conventional cotton. It also uses far less water to grow since organic cotton growers typically utilize rain far more than irrigation.
2. Our designs are printed in GOTS Ecocert approved, non toxic, vegan inks, made in small made to order quantities to reduce excess and minimise surplus
3. We use biodegradable or recyclable packaging.
Our compostable mailers are made from a combination of PBAT, a bio based polymer which is compostable, and PLA which is made up of plant materials such as regular field corn and wheat straw. The bags are certified by the leading authorities worldwide; meeting American, European, International and Australian standards – including certifications for your domestic home compost. To gain these certifications, the product must break down within 90 days in commercial compost and 180 days in domestic compost conditions, including worm farm compost. After degradation, they must leave no harmful residues behind.
Our tissue paper is FSC certified, on acid free paper and use soy based inks. Finally our shipping labels are FSC recycled and compostable.
4. We manufacture everything in the UK, no long distance planes or boats, minimizing our carbon footprint wherever we can.
Hope that covers most of where we are to date, but we're just getting started and we promise to continually learn, evolve and improve anything we can do to keep doing better.